Content Creation
For a marketing company, I produced a campaign video promoting the all-purpose Elbow Grease spray. I created an engaging, fun video that related to the brand and target audience. The video highlighted the product's versatility and effectiveness, featuring practical demonstrations, ensuring it resonated well with both new and existing customers.
User experience (UX)
I worked in a group to produce a card for our client Ruth Irvine, who lives with Type 1 Diabetes. The card was designed as a conversation starter to educate and inform her clients about her condition. This way, they would understand if she needed a break or time to herself to manage her diabetes, such as adjusting her pump, without an awkward conversation. The slogan 'A Rue Break' was used, incorporating her character and personality into the card design to support and foster understanding.
Speculative Design - Education
The design is multifunctional, promoting inclusivity. Using Apple as the brand to make the statement of binding inclusivity of being a creative without the financial constraints.
Demonstrating how creatives can explore and experiment with different tools to discover new possibilities and results. The eagerness to experiment with different mediums contributes to the development of a creatives artistic style.
The design takes art back to its core. With simple tools the artists can flourish once again without financial pressure. The popular technology companies, including Apple, are no longer necessary to make it in the world of art.
EmergenSEE
The EmergenSee of Myopia installation is an exploration of myopia as more than a physiological condition of the eye. It is more than an exhibition; it is a call to action—raising awareness on the projected reality that by 2050, a vast majority will require corrective eyewear. By highlighting this imminent dependence on glasses and the associated financial implications, the installation aims to raise awareness and forewarn individuals about the challenges posed by myopia.
Penguin Random House Book Design
As part of my Communication Design Master's, I entered the Random Penguin House book cover design competition for 'Atomic Habits' by James Clear. Here are the designs I produced.
